Thekwini Toyota Company Profile

Our experienced and passionate sales team is waiting to assist you in finding your ideal car at any one of our branches in KZN. Our dealerships are situated at in Durban, Westville and Pinetown.

Our opening hours are from 07H30 until 17H30 from Monday to Friday. On Saturdays we are open from 8.30am and close at 13H00. This allows you to visit our dealership at a time that best suits you.

Our Dealer Principals facilitate the dedicated sales team in guiding you through the purchasing process. We can offer various financial options to assist you and ensure that the process is simple and enjoyable.

We are compliant with Black Economic Empowerment. All our customers, employees and suppliers are a part of our Thekwini Toyota family.

Alfie Rieckhoff the founder, and owner, of Thekwini Toyota have been selling the Toyota brand for the last 38 years. Alfie was first introduced to the motor industry by taking up a job fitting number plates to the vehicles progressing to become a successful owner of 5 dealerships situated in Kwazulu Natal.

In 1973 he bought two dealerships from a small group and rebranded them Thekwini Toyota. Why Thekwini Toyota? It seemed appropriate because of the beautiful beaches and tranquillity of Kwa-Zulu Natal and Thekwini means where the ocean meets the land. Alfie is a man who has lived and breathed Toyota and he has sat on the Toyota council for many years. He has also chaired the council on two occasions nationally. Thekwini Toyota has won many awards throughout the years for selling the brand.

Our Moore Road dealership has been in Durban for over 30 years and the Westville dealership was built in the 90’s. With a very successful team to back Alfie, his passion has led to the opening of two more dealerships in 2002. One is situated in Pinetown, Old Main Road and the other in West Street, Durban. These dealerships were called Thekwini Cars and are the pre-owned division of Thekwini. Both of these dealerships are centrally based and are very busy with traffic which really works for us.

All of our dealerships offer a parts and service section as well as a retail section for vehicles.

Throughout the year everyone in the Thekwini Toyota team has created many relationships in the motor world. We believe and invest in people.

Our senior management has been with Thekwini Toyota for a number of years and their is Great Spirit amongst the team. We are the only metropolitan independent motor group in the country and one of the largest independents in Natal. We sell pure Toyota.

We have a large fleet count and have a number of national companies we supply. Our independent purchases are large too. Being an independent dealership means we are very flexible and are always available for our clients.

We have looked after all of our team members and the large loyal customer base means that we have actively been able to create jobs. We prefer to deal with our suppliers locally, so we support businesses within KZN. We have kept the market share up for Toyota in Natal. Our CE has been no. 1 in the Toyota ratings.

We are financially sound and place alot of focus on succession planning the right person for the job gets the job because we believe in delivering.

Training is a key element in our success. Two of the key sales employees go to USA Nada Sales Convention each year. The Technical guys are continually trained in-house, by independent suppliers and external by Toyota South Africa. Personal development training is also done and this helps build on our culture to ensure everyone is fully equipped to deal with our clients.

We endeavour to maintain the philosophy of Toyota South Africa along with the Thekwini way; we will ensure you receive superior quality throughout your experience with us.

We are the “Kings of Toyota dealers”.

The King of Toyota Dealers Logo